Remember the last time you ordered in your dinner because you were feeling a little too lazy to cook? You didn’t have to do much because you had a smartphone on you loaded with apps and at least one of them let you place your dinner order with just a few taps. Needless to say, mobile apps have completely changed the way we live, work, and consume. If you have a need, there is an app out there which can fulfill it.
That same logic applies to how employees in this digital era interact with their workplace. From SAP to BMW to Sony – almost every big company out there have their own proprietary enterprise app which lets their workers access company resources on the go, anytime – anywhere. With an increasing number of organizations embracing the new digital paradigm, you must also be thinking about building your own enterprise mobile application. While there are myriad tools out there which can help you build and launch your app seamlessly, there are a few things you should know before you get knee deep into enterprise mobile application development.
There are numerous mobile devices on the market today and each hardware platform uses a different operating system. Although Android and iOS are currently the market leaders, there are niche OS’ which have completely different architecture. It implies that you will have to consider either building an OS-agnostic app or customize it for multiple OS versions and variants to appeal to a large, diverse user base.
Since successful enterprise apps always take a user-centric design approach, you will need to consider what functionalities to include. Ideally, these functionalities should be identified through market research and feedback via the prototype. In addition, you should also focus on enhancing your enterprise mobile app’s functionality by making the user interface intuitive and easy-to-use.
Promotion and Content Delivery
Your enterprise mobile app should deliver on what it promises to do for the user. Also, promote your application across social media channels to raise awareness and even guide users on how to use the app optimally. This will not only allow you to connect with a larger audience base but also drive positive word-of-mouth advertising.
Your enterprise mobile application is going to be a large part of your overall IT ecosystem. As such, it will be an access portal through which employees will be able to access sensitive information and control mission-critical processes. Therefore, you will need to define your data security governance policies before you launch your app.
As is the case with any other company initiative, you will need to figure out the kind of cost you’d have to bear for undertaking an enterprise mobile application development project. A mobile application development platform that serves as the base for your app can cost you as much as $6000 to $10,000. Although, if you choose to have the code developed from scratch, it will cost you a minimum of $1000. However, in terms of quality, you might want to invest a little bigger in order to attract established coders.